Décidément, la marque à la pomme ne finira donc jamais de surprendre. Alors qu’elle a été, pendant longtemps, pointée du doigt par Greenpeace, la situation est aujourd’hui différente. Apple est désormais considérée comme une organisation exemplaire par l’ONGI. En effet, pour la société de Tim Cook, le recyclage est un pilier à privilégier. Selon le rapport publié il y a quelques jours, la marque est parvenue à récolter plus d’une tonne d’or lors des traitements des appareils.De l’or dans chaque iPhoneLa fibre écologique n’a pas manqué de séduire Apple. En mars dernier, la firme à la pomme présentait son robot écolo, du nom de Liam. En tout, une tonne d’or, 3 tonnes d’argent et 20 tonnes de cuivre ont été récupérées. C’est avec plus de 27,000 tonnes de matériaux recyclés qu’Apple construit ses smartphones. Pour information, chaque iPhone se compose de 34 milligrammes d’or. Cette initiative de recyclage a permis à la firme américaine de faire une nouvelle fois bonne impression.
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